Every business consists of Science, Commerce & Arts components in its business process. Science is about inventions, commerce is about selling & Arts is about creativity in the products & ideas. Many Independent Artists have to swap their thinking caps throughout the day to manage all of these tasks efficiently. Artists need to stay away from their creative world & perform tasks like photographing the artworks, editing them, managing their online stores, attend art & craft events, respond their customers through emails as early as possible & promoting the product globally.
This lengthy process often ends up with no personal & social time for most of the independent artists. We understand this issue and in our endeavour of coming up with solution for solving this issue, we came across two rules which are easy to apply in creative industry!
First up is, “The 80-20 Rule”
Well, this country is pretty easy to understand. Spend a good amount of time on those 20% of business activities that brings around 80% business revenues. If we talk through artist’s perspective, an artist should deliberately focus more on creating his artwork more & more effective & photograph it commendably rather than spending time on thinking how to sell it. An artist should be more focused about adding an extra value to his artwork & getting associated with the different channels where he can sell.
Second Rule is “Focus on what you love”.
If artists are restricted by any boundaries, they can never flourish. Creativity can be expected by an artist if you let him play around his own world & not burden him with formalities like selling & promotions & strategizing. So if you are an artist & want to escape from these formalities, it is highly recommended to firstly chalk out all the activities that you are currently performing. Then you need to identify those 20% tasks that might drive in about 80% of your business revenues. Out of all these tasks, separate those particular tasks that you enjoy the most & through which you feel that you justified your day. After you find out the tasks that less excites you, try & find the ways to outsource them or maybe assign them to someone else.
It’s quite normal to feel Control Freak! while handing over the other tasks to someone else, but if you don’t do so, it will detrimental for your business. It quite understood that for an artist, managing the sales, marketing, operations & finance is an Einstein’s job. Nevertheless, to help from getting rid of these tasks you may always find a company who has an expertise in these fields & who works on project basis. You won’t need to handle anything that bothers you or that takes your time, you may simply outsource it to these proficient companies in this line of business. Indirectly it would also help you to save an amazing sum of time to do that 20% of works that brings-in an impressive 80% profit to you.
There are so many online companies who offer the virtual assistance especially to the arts & crafts industry. You might also find online handmade stores, art galleries, art dealers, PR companies, and creative websites who help you to introduce yourself to the world. Creative Business that are outstanding performers have their 80/20 rule sorted and created their support network already!
So to Sum up a simple 3 step process;
- Every artist should find their creative niche which is most pleasing to their clientele.
- Then, list all the tasks which are time consuming without great ROI; but someone needs to do them.
- Find experts and specialists who Love to Do these time consuming tasks and delegate the process. (Your Trash can be someone else's Treasures ;)